First Impression Count


branding +

Your Logo Is Not Your Brand

A logo and a brand are two separate things.  Your logo does play a huge part in giving your brand its identity, it becomes an iconic pictorial representation of your brand:  the aspect of your business which people can identify the most easily.  

Positioning is the heart of a brand.  It defines what a brand is, its benefits, competitive advantages, and what it means to a target market.  In short, brand positioning establishes an emotional connection with your customer.  It's how you want your company to be perceived in their minds and among competitors.  

In our strategy meetings, we clarify your brand's purpose, voice, defining your customer's goals. 


These user profiles help us provide insight into functionality and user behavior.  From these findings, Identity and Stylescapes are created providing direction for logos, icons, color palettes, typography and graphic elements that become the voice of your Brand.


Whether you're looking to bring a new brand to life or looking for a makeover, we have all the right styling tools. 


All clients work with at least one of the partners, demonstrating a shared understanding of values and commitment to each of our clients. 


We will work side-by-side with you through the creative process to give your brand and website the spunk you're looking for. 

 Identity Design


705 796 2363

We Listen

We Respond

We Deliver

195 Victoria Street West, 

New Tecumseth, Ontario

L9R 1H6


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