LOGO +
IDENTITY
DESIGN
First Impression Count
branding +
logos and identity design - what's the difference?
You know you need a new logo. And branding is important? But how are the two different? And what the heck is identity design? Business magazines and websites are sprinkled with terms like logo design, branding, branding identity, identity design, corporate identity, and brand strategy. Different terms can describe the same thing. Sometimes the same term is used to describe different things. Confusing! We'll explain!
Canada House click to open
Canada House Stylescape For Wayfinding & Signage Program
Canada House Exploration Stylescape For Wayfinding & Signage Program
Canada House click to open
Coconutoilology came to us looking for a new brand and website identity for their new beauty care line. click to open
Logo Exploration
Join The Team - Web Page Graphics
Coconutoilology came to us looking for a new brand and website identity for their new beauty care line. click to open
BRAND
A brand is the perception of a company
Your brand is what people think of when they think about you. It's your reputation. It's influenced by your values, your products, your marketing, your customer service. It's shaped by magazine articles about you, how your stores smell inside, and what your neighbor's mom said about you at the grocery store. And yes, it includes your logo, website, and business cards. Everything people encounter when they interact with your company adds to their perception of you: your brand.
IDENTITY
An identity is a brand's set of visual elements
A subset of a brand is the brand identity (also called corporate identity or identity system). The keyword is identity. Just like with people, checking an ID proves you're you and not somebody else. The tangible elements you can see when a company communicates with you make up its identity design:
Logo, colours, fonts, icons, letterhead, business cards, envelopes, websites, packaging, uniforms, office aesthetics, promotional swag, social media, email blasts, signage and messaging.
This Australian company came to us to develop two product identities, Chia Seed Co., and Slimming Seeds. Design included logos, packaging and information graphics. click to open
Chia Seed Co., Logo Exploration
Info Graphics
This Australian company came to us to develop two product identities, Chia Seed Co., and Slimming Seeds. Design included logos, packaging and information graphics. click to open
1
Proposal
After you contact us, we will be in touch to get an overview of your needs. Together we'll determine the scope and timeline. I'll send you a proposal and a contract with terms. Once approved, to begin a project a standard 50% deposit is required. The remainder is due when the work is complete. If another payment plan is more suitable, we can discuss options.
2
Discovery
Research is the most important step in the brand identity design process. We can't design a logo or the look and feel of your brand without a roadmap. In this step, we'll create one. We will help you clarify the unique attributes of your brand. It is sort of like a personality test for your company. We are interested in your goals and objectives, your company's capabilities and values, who your target market is, where you're currently positioned, and where you want to take the brand in the future. We will also survey - your existing logo, website, print and digital materials, if any, your competition's design, so you can stand out from the crowd and examples of appropriate styles. Information gleaned in the discovery phase sets the direction for the next steps.
3
Concept Development
Here's where ideas come to life. We will work up several creative options for you - smart solutions that make sense and are a great fit with the parameters we've established in the discovery phase of the identity design process.
4
Refinement
From among the concepts presented, you'll choose the best idea to focus on. Then we will refine it through a few iterations until it's just right.
5
Launch
Time to show the world! When you've approved the designs, we will create the final artwork files and deliver them to you and/or your print vendor. If needed, I'll contact printers for quotes and manage the printing process for you. If your project includes a brand style guide, all the elements of your brand identity - logo, typography, colour palette, photography style, icons, patterns and more will be captured and described in this document. You'll have a handy reference to keep you on brand going forward.
LOGO
A logo is a mark that represents a company
Of all the visual parts that make up your identity, your logo is the strongest point of recognition. It doesn't have to tell the world everything you do. It's a quick tag or identifier. A red bullseye doesn't reveal all the clothing, housewares, and good you can buy at Target. But it works as a stand-in for everything you know about Target. And if you knew nothing about Target, you could still make some guesses about the personality of the company by looking at the logo.
PROCESS
Whether a logo or a more comprehensive identity design our process works the same.
Brand Identity Pricing
WE HAVE CREATED BRAND IDENTITIES FOR BUSINESS
& ENTREPRENEURS FOR OVER A DECADE
Bronze
Plan
$7500
One on One 60 Minute Brainstorming session and/or provided questionnaire to help articulate the unique attributes of your business
Research visual identities of your competitors and provide inspiration images to get your feedback
1 Stylescapes designed
before the visual design phase to make sure everyone's in agreement with the direction.
3 Initial Logo Designs applied to mock products to test how it would work in the real world
2 Rounds of Revisions
Finalization of Logo
Specifications for the colours in your logo, plus a secondary palette that coordinates. Pantone, CMYK, RGB and hexadecimal codes provided
Typography - Brand fonts with examples of how to use them.
Graphic Elements, shapes, lines, custom patterns, or other elements that flesh out your Brand's visual theme
Brand Style Guide including usage rules and specs, colour palette, typography, graphic elements, messaging and any other elements unique to the Brand
Client - All Copyright Ownership
Web Files JPEG, PNG, GIF
Source Files AI, EPS, Vector
Silver
Plan
$10,500
One on One 60 Minute Brainstorming session and/or provided questionnaire to help articulate the unique attributes of your business
Research visual identities of your competitors and provide inspiration images to get your feedback
2 Stylescapes designed
before the visual design phase to make sure everyone's in agreement with the direction.
3 Initial Logo Designs applied to mock products to test how it would work in the real world
2 Rounds of Revisions
Finalization of Logo
Specifications for the colours in your logo, plus a secondary palette that coordinates. Pantone, CMYK, RGB and hexadecimal codes provided
Typography - Brand fonts with examples of how to use them.
Graphic Elements, shapes, lines, custom patterns, or other elements that flesh out your Brand's visual theme
Business Card template and cards created for up to 5 staff
Social Media Profile image and cover banner for up to 3 social media platforms, ready for you to upload
A Wix or Shopify template website customized to match your unique brand with up to 3 pages of content entered for you - a cost-effective website, that allows you to make your own simple edits without coding knowledge
Brand Style Guide including usage rules and specs, colour palette, typography, graphic elements, messaging and any other elements unique to the Brand
Client - All Copyright Ownership
Web Files JPEG, PNG, GIF
Source Files AI, EPS, Vector
(cost of hosting and domain name registration not included - client's copywriter to supply copy)
Example: 3 page website (home, about, contact)
Gold
Plan
$15,500
One on One 60 Minute Brainstorming session and/or provided questionnaire to help articulate the unique attributes of your business
Research visual identities of your competitors and provide inspiration images to get your feedback
2 Stylescapes designed
before the visual design phase to make sure everyone's in agreement with the direction.
3 Initial Logo Designs applied to mock products to test how it would work in the real world
2 Rounds of Revisions
Finalization of Logo
Specifications for the colours in your logo, plus a secondary palette that coordinates. Pantone, CMYK, RGB and hexadecimal codes provided
Typography - Brand fonts with examples of how to use them.
Graphic Elements, shapes, lines, custom patterns, or other elements that flesh out your Brand's visual theme
Letterhead, Envelope and Business Card - template and cards created for up to 5 staff
Social Media Profile image and cover banner for up to 3 social media platforms, ready for you to upload
A Wix or Shopify template website customized to match your unique brand with up to 5 pages of content entered for you - a cost-effective website, that allows you to make your own simple edits without coding knowledge
Brand Style Guide including usage rules and specs, colour palette, typography, graphic elements, messaging and any other elements unique to the Brand
Client - All Copyright Ownership
Web Files JPEG, PNG, GIF
Source Files AI, EPS, Vector
(cost of hosting and domain name registration not included - client's copywriter to supply copy)
Example: 5 page website (home, about, shop, services, contact)
Platinum
Plan
$20,000+
One on One 2 Hr Brainstorming session and/or provided questionnaire to help articulate the unique attributes of your business
Research visual identities of your competitors and provide inspiration images to get your feedback
3 Stylescapes designed
before the visual design phase to make sure everyone's in agreement with the direction.
3 Initial Logo Designs applied to mock products to test how it would work in the real world
2 Rounds of Revisions
Finalization of Logo
Specifications for the colours in your logo, plus a secondary palette that coordinates. Pantone, CMYK, RGB and hexadecimal codes provided
Typography - Brand fonts with examples of how to use them.
Graphic Elements, shapes, lines, custom patterns, or other elements that flesh out your Brand's visual theme
Letterhead, Envelope and Business Card - template and cards created for up to 5 staff
Social Media Profile image and cover banner for up to 3 social media platforms, ready for you to upload
A Wix or Shopify template website customized to match your unique brand with up to 10 pages of content entered for you - a cost-effective website, that allows you to make your own simple edits without coding knowledge
Mobile Responsive
Brand Style Guide including usage rules and specs, colour palette, typography, graphic elements, messaging and any other elements unique to the Brand
Client - All Copyright Ownership
Web Files JPEG, PNG, GIF
Source Files AI, EPS, Vector
(cost of hosting and domain name registration not included - client's copywriter to supply copy)
Example: 10 page website (home, about, shop, services, contact + clients 5 page choice)
Just a Logo
ALL OF OUR LOGOS ARE CREATED IN-HOUSE, FROM AN IDEA.
Logo
Bronze
Plan
$120/hr
Client shares proposed sketch or draft of the concept
Discussion of the presented concept
Pencil to Paper Concept Development
3 Initial Logo Designs
2 Rounds of Revisions
Finalization of Logo
Client - All Copyright Ownership
Web Files JPEG, PNG, GIF
Source Files AI, EPS, Vector
Logo
Gold
Plan
$3,500
One on One 60 Minute Brainstorm
Research and Mood Board
Pencil to Paper Concept Development
5 Initial Logo Designs
3 Rounds of Revisions
Color Selection
Finalization of Logo
1 Brand Style Guide
Client - All Copyright
Ownership
Web Files JPEG, PNG, GIF
Source Files AI, EPS, Vector
Logo Platinum
Plan
$10,000+
One-on-One 2 Hr. Brainstorm
Research and 3 Mood Boards
Pencil to Paper
Concept Development
30 Original Logo
Mock-ups
In-Person Presentation
of Mock-ups
Second One-on-One 1 Hr.
Brainstorm
10 Rounds of Revisions
Color Selection
Finalization of Logo
20 Page Brand Book
(Digital and Print)
Client - All Copyright
Ownership
Web Files JPEG, PNG, GIF
Source Files AI, EPS, Vector
Add a Brand Style Guide
to your logo Package.
It keeps everyone on the right track, using the right fonts, colours, and more.
10 Page Brand Style Guide
(Digital and Print)
Client: All Copyright Ownership
STYLE GUIDE
$1,200