First Impression Count
logos and identity design - what's the difference?
You know you need a new logo. And branding is important? But how are the two different? And what the heck is identity design? Business magazines and websites are sprinkled with terms like logo design, branding, branding identity, identity design, corporate identity, and brand strategy. Different terms can describe the same thing. Sometimes the same term is used to describe different things. Confusing! We'll explain!
A brand is the perception of a company
Your brand is what people think of when they think about you. It's your reputation. It's influenced by your values, your products, your marketing, your customer service. It's shaped by magazine articles about you, how your stores smell inside, and what your neighbor's mom said about you at the grocery store. And yes, it includes your logo, website, and business cards. Everything people encounter when they interact with your company adds to their perception of you: your brand.
An identity is a brand's set of visual elements
A subset of a brand is the brand identity (also called corporate identity or identity system). The keyword is identity. Just like with people, checking an ID proves you're you and not somebody else. The tangible elements you can see when a company communicates with you make up its identity design:
Logo, colours, fonts, icons, letterhead, business cards, envelopes, websites, packaging, uniforms, office aesthetics, promotional swag, social media, email blasts, signage and messaging.
A logo is a mark that represents a company
Of all the visual parts that make up your identity, your logo is the strongest point of recognition. It doesn't have to tell the world everything you do. It's a quick tag or identifier. A red bullseye doesn't reveal all the clothing, housewares, and good you can buy at Target. But it works as a stand-in for everything you know about Target. And if you knew nothing about Target, you could still make some guesses about the personality of the company by looking at the logo.
Whether a logo or a more comprehensive identity design our process works the same.
Brand Identity Pricing
WE HAVE CREATED BRAND IDENTITIES FOR BUSINESS
& ENTREPRENEURS FOR OVER A DECADE
Just a Logo
ALL OF OUR LOGOS ARE CREATED IN-HOUSE, FROM AN IDEA.
Add a Brand Style Guide
to your logo Package.
It keeps everyone on the right track, using the right fonts, colours, and more.
10 Page Brand Style Guide
(Digital and Print)
Client: All Copyright Ownership